top of page
Xavier Tran
Graphique designer
Montreal, QC
Projects
Instagram
Contact
Back
S
ữ
a Ông Thọ
Branding, Packaging
S
ữ
a Ông Thọ
Branding, Packaging
As part of this project, the goal was to typographically reinterpret the label of the Vietnamese condensed milk can, Sữa Ông Thọ. An iconic product of Vietnamese culture, the condensed milk served as a starting point for an aesthetic exploration inspired by the artisanal style of signage found on street food carts. Using risography as a medium, the aim was to recreate a sense of texture and imperfection. The design of this new label sought to move away from stereotypical illustrations and return to the aesthetic foundations of Vietnamese culture.
Typographic label, 7.8 cm x 25 cm
Two-color risograph printing
Printer: Tsar Print Shop
Next
bottom of page
